The Analytics Playbook

One of the most common questions that Analysts get is What is the impact of that change we made? In case of Product Analytics, this is even more frequent. Today's products are not static by any means. They change continuously. Some of the best products, like Instagram, churn out features at a breakneck pace! While the feature list of these product is long, so is the feature graveyard! Feature Graveyard is what I call those changes which were rolled back as they did not work