The Analytics Playbook

One of the most common questions that Analysts get is What is the impact of that change we made? In case of Product Analytics, this is even more frequent. Today's products are not static by any means. They change continuously. Some of the best products, like Instagram, churn out features at a breakneck pace! While the feature list of these product is long, so is the feature graveyard! Feature Graveyard is what I call those changes which were rolled back as they did not work

This is the Part-3  of our article series on Common Questions in Analytics Interviews . Previous part explains the Basics of Statistics Common Questions in Analytics Interviews - Part 2 | Statistics Basics In this part we talk about one of the most crucial tools for an Analyst - Spreadsheets. Even today, majority of the analyses and reporting happens on Spreadsheets, mainly because they are very simple to understand and yet so powerful. The most common spreadsheet tools used

If anyone asks me, What are the top 3 things that an analyst should know, Normal Distribution and Central Limit Theorem (CLT) would definitely be in the list! This is one of the very basic concepts of statistics (and a beautiful one!). I have a separate article on Basic Statistical concepts. Do read this to understand the basics Common Questions in Analytics Interviews - Part 2 | Statistics Basics Now that you've got the basics of statistics, let's dive deeper. What is a Norm

This is the Part-2 of our article series on Common Questions in Analytics Interviews . Part-1 focuses on common questions related to SQL. Common Questions in Analytics Interviews - Part 1 In this article, we focus on Basics of Statistics . Machine Learning, Artificial Intelligence etc.... the basis of all this is Statistics . So, if you are interested in Analytics, learning Statistics should be on the top of your list! What are metrics of Central Tendency? Metrics of Centra

Analytics is a pretty vast field! An analyst is not only expected to have good technical knowledge, but also needs to understand the business/product context. In today's market, the title " Data Analyst " is used so leniently, that the responsibilities of a Data Analyst in CompanyA can be completely different than that in CompanyB. This makes the the job descriptions very confusing, due to varied skill requirements. So, what are the core skills expected from an Analytics prof

Have you looked at the job postings of any Analytics roles? I'm sure you have. One thing you would've observed that, irrespective of the company size or seniority of the role, almost every job mentions SQL Proficiency as one of the core skills required. But what exactly is SQL? And why is it so important? Wikipedia defines SQL as Structured Query Language (SQL) is a domain-specific language used to manage data, especially in a relational database management system (RDBMS) I